The templates one to twelve help you arrive at the brand value proposition and develop a strong communication strategy, taking the USP (Unique Selling Proposition) and UFP (Unique Feeling Proposition) into consideration.
The Perfect Pill Templates help you create a brand promise that instantly connects with customers, creating a win-win for patients, physicians, and healthcare business professionals.
These templates are free if you have bought The Perfect Pill's Revised Edition, or Rs 595 otherwise.
Fill these templates carefully and you will surely reach the
Unique and Strongest Brand Promise.
Know
Your Brand
"If we don’t know, No one else will."
This is the most fundamental template. We must know our brand in totality.
While filling out this template, you may discover many hidden jewels about your brand that can potentially prove to be fundamental basis for the brand promise.
Defining
Market
"Market is about the people and not the products."
Market definitions based on brand audit reports can be limiting. Brand audits are crucial to understanding your brand's relative performance but not for market definition.
For a brand to succeed, the market must be accurately defined.
This template helps you define the market in a way that is neither too narrow nor too broad.
Customer Segmentation is extremely critical for arriving at the right customer segment for targeting.
This template helps you to explore several ways to Segment patient population
Feel free to explore all the possibilities and choose the best one to target
Customer Segmentation is extremely critical for arriving at the
right customer segment for targeting.
This template helps you to explore several ways to segment HCPs
Feel free to explore all the possibilities and choose the best one to target
Insight
Mining
“The best vision is the insight.”
Insight is that piece of information that is true and honest but obvious only in hindsight and has the ability to change an attitude and behavior of the people.
This template helps you collate the insights and keep them in one place
"Spotting Nemo in the sea of consumers."
Building a strong brand requires targeting an appropriate customer segment.
Which consumer segment makes the most sense compared to the others?
Find it out through this template
Needs of
Customers
"The only purpose for brands to exist is to fulfil needs of the customers."
Knowing the needs of customers is paramount to brand building. By understanding their desires, pain points, and aspirations, brands can tailor their offerings, deliver personalized experiences.
This template will prompt you to put together customer needs for your brand.
"There is nothing called a me-too brand."
In a branded generic market, it is common to hear the term "me-too brand.” However, if it is a brand, it cannot be a me-too. There cannot be two brands
with exactly the same formulations, brand promotions, or brand personalities.
This template will assist you in identifying the differences between your brand and
those of your competitors.
This template is for those brands that compete with brands with different molecule
"There is nothing called a me-too brand."
In a branded generic market, it is common to hear the term "me-too brand. However, if it is a brand, it cannot be a me-too. There cannot be two brands
with the same formulations, brand promotions, or brand personalities.
This template will assist you in identifying the differences between your brand and
those of your competitors.
This template is for those brands that compete with brands with the same molecule
PODs To
Benefit
"Patients don’t pay for prescriptions , they pay for the solutions."
Brand PODs must be converted into customer benefits in order for them to resonate with customers.
Which customer benefits do your brand's PODs provide? This template will assist you in finding that.
Brand Value Proposition
"Brands ought to reside in customers' minds."
Each brand must provide a unique value proposition that connects it with its customers.
What is it for your brand? How can you arrive at it.
This template will quickly help you arrive at the brand's value proposition by answering a simple but fundamental question.
Unique Feeling
Propositions
"Rationality and emotions are equally involved in treatment decisions."
While brands need to have Unique Selling propositions (USP) , they also need to have Unique Feeling Propositions ( UFP)
This template will help you arrive at UFP for your brand.
Brand
Promise
"USP and UFP together create magic."
This Template will help you arrive at a compelling claim for your brand, which is nothing but the brand promise.
30 Sec Message Delivery
"Effective communication delivers the strongest message in the shortest time."
HCPs are too busy for long promotional stories. They want the most relevant messages delivered quickly.
How can we do that?
This template elaborates on it, taking the elevator pitch route.
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