The Perfect Pill
(Revised Edition Available)
10 Steps to Build a Strong Healthcare Brand
‘Indian pharmaceutical Industry is rightly called the pharmacy of the world. Brand is fundamental and patient is at the center of what we do in this industry.
This book is timely and puts focus on patient insights, which is key in taking forward the agenda of value creation both for patients and companies. The Perfect Pill will be a useful book for all interested in the health care space and will serve as thought starter for making a real difference in this sunrise sector.’ -Sudarshan Jain, Secretary General, Indian Pharmaceutical Alliance and Former MD, Abbott Healthcare
The Perfect Pill
10 Steps to Build a Strong Healthcare Brand
‘Indian pharmaceutical Industry is rightly called the pharmacy of the world. Brand is fundamental and patient is at the center of what we do in this industry.
This book is timely and puts focus on patient insights, which is key in taking forward the agenda of value creation both for patients and companies. The Perfect Pill will be a useful book for all interested in the health care space and will serve as thought starter for making a real difference in this sunrise sector.’ -Sudarshan Jain, Secretary General, Indian Pharmaceutical Alliance and Former MD, Abbott Healthcare